How to Register Your Barcode in India
Many people wonder how barcodes work or if they need to be “registered” to function. One common question is: “How do I put information into the barcode?” Here’s the truth:
Barcodes Link to Product Data, They Don’t Store It
A barcode only contains the unique number printed below its vertical lines. When scanned, this number is read by a Point of Sale (P.O.S.) system, which retrieves product details (name, size, flavor, price) only if those details have been preloaded into that system. This applies barcodes supplied by us, other resellers and GS1 India.
Steps to Assign and Register Barcodes
1. Assign Your Barcode to a Product
- Pair each barcode with a specific product and keep a record to avoid duplication.
- Share this information with retailers so they can update their P.O.S. systems.
2. Update Retailer P.O.S. Systems
- Each retailer must input your product details and barcode into their system.
- No Universal Database. There is no global database that automatically updates all retailers.
- GEPIR/Verified by GS1 (GS1 Database): This database is not used by retailers for P.O.S. systems.
- Retailers may request a spreadsheet or product information sheet linking barcode numbers to product details.
3. Register Barcodes for Online Sales
- Flipkart, Amazon, and Google Merchant: These platforms require you to provide product information, including the barcode number, during the listing process.
- Submitting this information helps Google index your barcode and improves your online visibility.
4. Enhance Online Visibility with Scanning Apps
- To make your product scannable in barcode apps, register your barcode and product details on public databases like GTIN Lookup
- This step boosts brand awareness and makes your products more accessible online.
Key Takeaway
Barcodes don’t store product information, nor do they automatically work everywhere. You need to:
- Assign barcodes to products.
- Provide product details with your unique barcode to your retailers.
- Optionally, register your barcodes on online platforms for wider recognition.